Privacy Policy

Effective date: 28 September 2025

Website: https://declutt.co.uk

Contact: contact@declutt.co.uk

1. Who We Are

Declutt.co.uk (“Declutt”, “we”, “us”, “our”) is an online platform where users can list, sell, swap, or donate clothing and accessories free of charge. We fund the platform through advertising. Declutt is the controller of personal data processed via this website unless stated otherwise.

2. How We Collect Personal Data

• Directly from you: when you create an account, list items, send messages, or contact us.
• Automatically: via cookies and similar technologies when you browse our site (see “Cookies” below).
• From third parties: analytics, advertising networks, fraud prevention and anti-spam services, and social login providers (if used).

3. Personal Data We Process

• Account data: name, email address, password (hashed), profile information.
• Listing data: photos, descriptions, item category, size, price or swap/donate preferences, location you choose to display.
• Usage and device data: IP address, device type, browser type, pages visited, time on page, referral URLs.
• Communications: messages you send to us or to other users via the platform.
• Advertising data: cookie identifiers, approximate location, interests inferred by ad partners, and performance metrics.

4. Lawful Bases for Processing (UK GDPR)

• Contract: to provide and operate your account and listings.
• Legitimate interests: to secure our site, prevent abuse, improve services, measure and show non-essential ads where permitted, and support our business operations.
• Consent: for non-essential cookies/advertising cookies and email marketing (where applicable). You may withdraw consent at any time.
• Legal obligations: to comply with applicable laws and respond to lawful requests.

5. How We Use Personal Data

• To create and manage your account and enable listing, selling, swapping, or donating.
• To operate community features such as messaging and saved items.
• To provide customer support and respond to enquiries.
• To keep the platform secure, detect, prevent, and investigate fraud, spam, or misuse.
• To analyse usage and improve our features and content.
• To display advertising and measure its performance (see “Advertising and Analytics”).

6. Advertising and Analytics

We may partner with advertising networks and analytics providers that use cookies or similar technologies to:

• Serve ads and measure ad performance.
• Limit how often you see an ad and help make ads more relevant.
• Provide aggregated analytics and audience insights.

These partners may process cookie identifiers, approximate location, and device information. Where required, we will request your consent for advertising cookies. You can change your cookie preferences at any time (see our Cookie Policy).

7. Sharing Your Data

• Service providers: hosting, storage, security, analytics, and support vendors who process data on our behalf under contract.
• Advertising and analytics partners: as described above, subject to consent where required.
• Legal and safety: to comply with law, enforce our Terms, or protect the rights, property, or safety of Declutt, our users, or others.
• Business transfers: in the event of a merger, acquisition, or asset sale, subject to continued protection of personal data.

8. International Transfers

Your data may be transferred outside the UK/EEA. Where this occurs, we will use appropriate safeguards (such as UK/EEA standard contractual clauses and vendor due diligence) to protect your personal data.

9. Data Retention

We keep personal data only for as long as necessary for the purposes set out in this policy, including to provide the service, meet legal obligations, resolve disputes, and enforce agreements. Inactive accounts and old listings may be archived or deleted after a reasonable period.

10. Security

We use appropriate technical and organisational measures designed to protect personal data. However, no method of transmission or storage is completely secure.

11. Your Rights (UK GDPR)

Subject to conditions and exemptions, you have the right to:

• Access your personal data and obtain a copy.
• Rectify inaccurate or incomplete data.
• Erase data (right to be forgotten).
• Restrict processing.
• Data portability.
• Object to processing based on legitimate interests and to direct marketing.
• Withdraw consent at any time where processing is based on consent.

To exercise your rights, contact us at contact@declutt.co.uk. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

12. Children

Declutt is not intended for children under 16. We do not knowingly collect personal data from children under 16. If you believe a child has provided personal data to us, please contact us to request deletion.

13. Third-Party Links

Our site may contain links to third-party websites, services, or adverts. We are not responsible for their privacy practices. Please review their policies.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will be posted here with the effective date above.

15. Contact Us

Questions or requests about this policy or your data can be sent to contact@declutt.co.uk.